The retail and its industries play a key role in the economic development of Singapore, with around 22,000 establishments contributing to almost 1.4% of our annual GDP. To cope with increasing market and consumer demands, the retail industry has been a constant source of exciting smart initiatives that spans across both physical and digital platforms.

To enable these “new retail” innovations, data has become the key to unlocking new business capabilities. Without the “right” data, these businesses are unable to drive further innovations for digitalisation.

In understanding the rising industry data needs, IDEP has launched the Retail Data Innovation Challenge in line with the Retail Industry Transformation Map (RITM). This challenge seeks to bring bigger and more industry relevant data to enable the development of solutions that can address industry-wide problem statements ad activate an optimised retail supply chain.


1)     Download the Singtel Commercial Building Footfall data from the IDEP Data Catalogue and build a composite dataset with it.

2)     Submitted data must be aggregated and does not contain Personally Identifiable Information (PII).

3)     You are to host your submitted data product on any cloud server of your choice (E.g. AWS, Microsoft Azure) and create a working Swagger API link for it.

4)     Create a submission package in (.zip format) containing the following items:

        a) Completed Challenge Submission Form (Download the template HERE)

            *Incomplete forms will not be accepted

        b) Sample Data File (min 20 row/columns in .CSV format)

        c) API Documentation and/or Data Schemas


1)     All entries must be submitted under a Singapore Business Registration Number (BRN).

2)     Participants must be registered as a Producer on IDEP. Please register HERE if you do not have an existing Producer’s account.

3)     Participants must have ownership and/or licence to redistribute any dataset used for this Challenge.

4)     Submitted data and/or API links must not be currently made available on any public domain/ website


Please send your submission entries to us at with the subject header “Retail Data Innovation Challenge Submission: <Your Data Product Name>”.

You are responsible that your data product is in compliance with the Singapore Personal Data Protection Act 2012 and Singtel’s Data Protection Policy. Submissions found to contain any Personally Identifiable Information (PII) and/or any other data breaches will not be accepted.

All participants are highly encouraged to attend the Retail Data Innovation Challenge Launch on 31 July 2019. You may sign up for the event HERE.


There will be a maximum of 10 data products to be shortlisted as winners, with one Top Prize awarded to the best composite data worth $3000 in shopping vouchers. The remaining identified winners will each receive shopping vouchers worth $1000 each.

All winning entries will have the opportunity to embark on a data monetisation journey with IDEP and market your data to SMEs and enterprises!


31 July 2019

Launch of Challenge & Retail Data Innovation Sharing Session

31 Aug 2019

Final Submission Date

1-10 Sep 2019

Judging Period

13 Sep 2019

Announcement of Challenge Winners

Post-13 Sep 2019

Onboarding of Challenge Winners


What is this challenge about?

The Retail Data Innovation Challenge encourages data owners and developers to build composite datasets that can be used to enable innovations in the Singapore retail industry.


When can I start submitting my challenge entry?

You may submit your challenge entry between 31 July 2019 (Launch of challenge) and 31 August 2019 (Closing date).


How many entries can I submit?

You may submit multiple entries for this challenge. Each composite dataset and API is considered as one submission.


I am currently an IDEP data producer. Can I still participate in this challenge?

Yes, you may. You may not resubmit your existing IDEP dataset for this challenge.


How do I download the Singtel Commercial Building Footfall dataset?

You must register for an account on IDEP and download the file from the IDEP Data Catalogue.


What must be included in my submission package?

Your submission package must include (1) the completed Submission Form, (2) a Sample Data file in .CSV format and (3) an API Documentation and/or Data Schemas.


I do not own or possess any retail data. Can I still participate in this challenge?

Yes, you may. Non-retail data can still be relevant for the retail industry. For example, demographics data can contribute towards understanding consumption patterns.


What kind of datasets can I use for this challenge?

You are welcomed to use any dataset that you own and/or have licence to redistribute. You may also use publicly available datasets for this challenge.


Who owns the submitted dataset and API?

You own any dataset and API that you submit for this Challenge.


Why must I declare my data sources in the submission form?

IDEP offers trusted data to our Buyers. Evaluating the sources of any data offered on IDEP is part of our onboarding processes.


Will Singtel and/or IDEP help me to develop my dataset and/or API?

No. You must develop your own Swagger API and dataset for this challenge.


For any queries regarding the challenge, please feel free to email us through the link below.